We've been crossing days off our calendars, waiting for the moment
when FAO Schwarz promises we'll "return to wonder." Well NYC, wonder no
more because the anticipation is over.
Today, the beloved toy store opened the doors to its new permanent home at 30 Rock,
and the endless stacks of empty red shopping bags aren't going to fill
themselves. The palpable void that came with FAO's Fifth Ave closure in
2015—and the subsequent demise of Toys “R” Us earlier
this year—was difficult to bear, but we can all rest assured that there
will still be a place for New Yorkers to go when they need a
teddy...and then some.
From stuffed animals and board games to dolls and STEM products,
FAO's selection is nothing short of generous. All interests will find
something that strikes their fancy, but perhaps what's so lovable about
the store is the extra step it takes to make the experience
interactive.
Not only will kiddies be able to find a new furry friend or snag
Hatchimals eggs, but they'll be able to enjoy hands-on activities (some
of which are free) that'll spark a bit of imagination and playfulness.
Check out some of our favorite things to do inside the new store.
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